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Melbourne, Victoria, Australia
Born in the mid 1950's and raised in a very small country town situated in Northern Victoria. Resident of Melbourne since 1980 and happy to stay living in one of the world's most liveable cities. You can view my professional profile at http://www.linkedin/in/danielwatson

Tuesday, September 1, 2009

Momentum - The Best Business Fertiliser

Without momentum in your business, everything just grinds to a halt, and all effort is effectively wasted. With momentum, anything is achievable. If you want to be successful as a business owner nothing could have more relevance, or should assume greater importance, than the building and maintaining of momentum in your business.

In this context, and as a business owner, you need to clearly understand what momentum is, and how to make sure it is happening in your business. To begin, you must have a business plan, you must work that plan, and you must be willing and able to grow with your business and to overcome the challenges which will arise as your business grows.

Business momentum can be simply described as the outcome of your own level of productive effort multiplied by the degree of persistence you consistently provide to working your business plan. You know you have momentum when your business is continually busy and the evidence establishes that it in being busy it is accomplishing everything laid out in your business plan.

Building up momentum, in order to establish a manageable and productive funnel of opportunities which deliver regular and growing income, takes considerable time and effort. The following four suggestions, if implemented in your business, should assist you get to the point where you can effectively see and feel the required momentum.

The first suggestion is to know where you are going with your business, why you want to go in that direction, and then attaching basic numbers to what the business must achieve on a daily basis, in order to be successful. This clarity will assist you to work on your business, rather than just working in it without giving much thought for the future.

The second suggestion is to walk to the end of the cliff and jump off, fully knowing that unless you immediately attract customers or clients, it is all over for your business. There is nothing like having no fall-back position to focus your mind, all of your energy, and absolute commitment to the taking immediate actions required to get your desired outcomes. Remember that the desperate and hungry dog will always beat the pampered pooch to any available rewards, and that is the mindset you need to have when looking to develop momentum in your business.

The third suggestion is to step right out of all of your comfort zones and embark on the emotional roller coaster that is directly aligned to successful business ownership. Learn how not to be discouraged by the inevitable setbacks, how to avoid making excuses for not succeeding, and how to immediately kill any thoughts of giving up now or in the future.

The fourth suggestion is to develop a healthy support mechanism so that when times get tough along your journey to success you have somewhere to turn to provide you with the support you need to pick yourself up and continue to persevere with your plan of attack in accordance with your business plan. Don’t try to achieve it all alone, a journey shared with someone who can contribute support when you most need it is one that once you achieve success, you will look back upon with greater pleasure than any solo trip you might take.

Does your business currently have sufficient momentum so that work is self generating?

As the business owner are you helping or hindering the development of momentum in your business?

Are your employees aware of the concept of building momentum?

Is it time to fertilise your business?

1 comment:

Niall Devitt said...

Great post and particularly relevant as we head into a new year. A great many businesses are still stuck in survival mode and need to regain momentum ASAP. Keep up the good work and Happy New Year. Regards, Niall