You Can’t do Everything.

The role of a business owner gets more complex by the day, and it is little wonder that many business owners find that by spreading themselves so thinly across all of the activities they need to accomplish each day, nothing ever gets done properly, or as quickly as is optimal for their business.

Many owners fall for the trap of trying to do everything themselves to keep costs down, but in reality, the cost to the business of the inefficiencies inherent in this approach, and the lack of necessary attention to the detail  in any business which inevitably results, will generally outweigh any savings expected by the business owner, in adopting this "one man band" approach.

In working with a client recently, I identified that as the business owner he was trying to perform at least 16 clearly identifiable key roles, many of which were measurably not the best use of his available time, and some were critical roles for which he was not all that well qualified, to perform.

In the best interests of the business, an owner should step back from attempting to be the jack of all trades and the master of none, and look at where specifically in the business their skill set and personality can be utilised to greatest advantage and for the greatest return, and delegate or outsource the remaining roles to others, or another entity, that can do what is required in far less time, more effectively, and at relatively lower cost, than the cost of the owners time in completing the particular role(s) themselves.

The issue of control and inability to delegate raises its ugly head time and time again when examining why, small business owners in particular, continue to beat their heads against a brick wall in trying to accomplish everything themselves, but at considerable cost to themselves, their families and their businesses.

In an earlier article, “Four Critical Business Roles”, I explored and discussed my view that it is a very rare individual who is capable of effectively performing all of the critical roles required to be performed in a SME business, and that one’s personality will to a high degree dictate the roles one can effectively perform, and which will positively contribute, to the expected outcomes for the business.

Where the business owner’s personality is not suited to one or more of the four critical roles which need to be performed on a daily basis, then the business will be facing an uphill battle to achieve any real level of success, and the business owner will constantly frustrated with his/her inability to achieve the outcomes desired, in the time frame available.

The answer is to recognise that “one man bands” generally run out of steam long before the businesses they operate grow to a level where they can be regarded as successful, sustainable businesses that are no longer reliant on the input of just one person, and take action now to make the most effective and productive use of your time, and pay others to perform the roles for which the business is paying a higher than necessary cost for you to perform.

Why do you continue to try to do everything yourself?

Do you have an inability to let go and an aversion to delegating or outsourcing?

Do you now understand that the cost of doing everything yourself is the future level of success of your business?

Will your Business Survive and Prosper?

As a business owner, you have chosen to invest both your capital and your valuable time into an enterprise that operates in an environment which is highly competitive, very personally demanding, and constantly changing.

Quite rightly, one of your highest priorities should be to protect your investment and nurture it for long enough to build, from the proceeds of your ongoing business endeavours, a strong asset base to support your future plans.

In order to protect your investment, you need to develop a fundamental understanding as to why SME businesses often fail to meet their owner's initial expectations, and why many businesses actually fail.

The list of reasons for failure is long, but the more significant factors include;

• lack of a cohesive strategy for continuous improvement and innovation
• lack of systems for business accounting and control of business expenses
• lack of understanding of working capital needs and cash flow management
• lack of general business acumen and core business management skills
• lack of understanding of the market demand for the product or service offered
• lack of understanding of the value of family and other support mechanisms
• lack of well developed negotiation, influencing and sales skills
• lack of understanding of the importance of choice of location to the business
• lack of ability to handle the challenges of growing the business
• lack of focus, energy and persistence in the face of all types of challenges and
• lack of acceptance of personal responsibility for the success of the business.

Looking at this somewhat truncated list, it is easy to see that running and operating a successful business requires a lot of skill and effort, and it is not for the faint of heart.

Another key stepping stone on the road to protecting your investment of capital and time into your business is to learn to work on your business, as much, if not more than working in the business.

To this end, the ability to focus your mind and your best energy, on the areas where they will have the greatest effect, is extremely important.

Many business owners try to do everything themselves and are reluctant to rely on others, be they employees, contractors, outsourced service providers, or other business professionals such as accountants, lawyers, and business consultants, to perform roles for which these people are far better qualified.

Do you have a clear picture of where your strengths lie? If not, perhaps it is time for the good of your business, to explore who you are, and in doing so, develop a clear understanding of your major strengths and identify the areas in which you face strong challenges.

People often say that business is not rocket science, however what they generally neglect to say, is that all businesses require someone powered by rocket fuel, in order to get lift off, move into orbit, and stay afloat for long enough to enjoy the ride and the view, from on high.

As a business owner, that person needs to be you. Are you up to the challenge?